Wink, the popular home automation company and maker of the Wink Hub, has a new owner: Black Eyed Peas frontman will.i.am. In an email sent to Wink Hub owners and posted on Hacker News, Wink announced that they have been purchased by i.am+. That company, founded by the music mogul in 2013, was started with the goal of blending fashion with wearable technology. That market reached 16% Year over Year revenue growth in 2016; but with this acquisition, the company looks to be branching out to the smart home market – a market that grew 57% in 2016.
This marks the second acquisition Wink has faced, as it was already acquired by Flex in 2015 from Quirky. As for i.am+, the company released their Buttons wireless headphones in 2016, which faced poor reviews and an even poorer reception. The email to Wink users tells them things will continue to work normally, stating “In the meantime, please know that your Wink app and Wink Hub will continue to operate just as they have. The acquisition doesn’t change anything with regards to the Wink user experience”.
It’s too early to tell what direction i.am+ may take Wink, but that isn’t stopping many users from being worried about the direction the company may head. Then again, you are talking about the man who gave us such pop classics as “I Got A Feeling” and “Boom Boom Pow” – surely there is nothing to worry about.
What do you think about this new direction for Wink? Is it exciting – or worrisome? Let us know in the comments below!