Google has made good on it’s previously announced decision and have officially blocked YouTube on Amazon’s Fire TV and Echo Show devices. The move – seen as retaliation for Amazon’s refusal to sell Google devices like Nest and Chromecast, and for refusing to create a Prime Video casting option for the chromecast – affects Fire TV and Echo Show customers who are now encouraged to access YouTube via the recently launched Firefox browser or the built in Silk browser (Echo Show customers are sadly left in the dust).
Technically, the move was made yesterday as customers noticed that the functionality was missing earlier than Google stated, but today it was made official. Earlier this month, an Amazon spokesperson told The Verge “We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast, and Google Home doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.”
Amazon pointed towards the unfair nature of Google of effectively blocking access to the YouTube web site based on the type of device being used to access it and offered a workaround, stating “YouTube and millions of other websites are accessible by using a web browser like Firefox or Silk on Fire TV.”
Feuds like this between two titans of industry don’t affect the companies all that much and instead affect customers. Customers would of course like to have a native, well made app to access YouTube on the FireTV as much as they would like to have the option to purchase Chromecast and other Google devices on Amazon’s site. The sooner they resolve this issue, the better off customers will be.
Unfortunately, it’s hard to say if this battle is almost over or just getting started.
Are you affected by not having YouTube on your Echo Show or Fire TV? How are you handling the change? Let us know in the comments below!